Kensington is a highly desirable area within the Royal Borough of Kensington and Chelsea in central London. The commercial heart of this affluent and densely populated area is Kensington High Street, a busy commercial centre with many upmarket shops and restaurants. South Kensington contains the world famous museum district which includes the Natural History Museum, the Science Museum and the Victoria and Albert Museum. Notable attractions and institutions in Kensington include: Kensington Palace in Kensington Gardens, the Royal Albert Hall opposite the Albert Memorial in Hyde Park, the Royal College of Music, Imperial College University, the Royal College of Art and the Olympia Exhibition Hall located in West Kensington.